Get your consumer brand's finance exit-ready with a hands-on CFO.
Fount Financial is the hands-on CFO and FP&A partner for brands in consumer goods, food and beverage, and hospitality, founder-led or PE and VC-backed. Jimmy Clements comes in when cash is tight, the numbers are late, or the CEO, the board or the fund has lost trust in finance, and builds a finance function ready for growth, a raise or a sale.
You get Jimmy, not a junior team. He works with three or four companies at a time and does the work himself, as both strategist and doer.
Trusted by consumer brands including
Jimmy gets the call when finance can't keep up and cash is tight.
Most brands grow finance the old way: one accountant, then two, then three. Cash burns without anyone understanding why, and the next funding round or exit gets harder. With today's tech stack, a lean brand needs one senior person who can build the whole system and run it.
Timely reporting you can plan on
Books closed, statements published and reporting delivered on time, so the CEO, the board and investors can plan with real numbers.
Cash you can see months ahead
A custom cash flow forecast, so you anticipate cash needs and make decisions months in advance instead of living through last-minute cash crunches.
Ready for the next deal
Clean books, a working tech stack, lower costs and a growth model ready for the next funding round, sale or transaction.
A call, a week of diligence, then a flat monthly fee.
No guesswork on scope. Jimmy looks at the real numbers before he proposes anything.
A call with Jimmy
Talk through the business, where the numbers stand today, and what you, your board or your investors need from finance.
About a week of diligence
Jimmy reviews your systems, data and files, then sends a proposal and scope of work. NDAs can be signed on request.
Hands-on work, flat monthly fee
Jimmy proposes a monthly flat fee based on what he found (hourly works too, if you prefer), then does the work himself.
What happens when finance gets fixed.
From Fount's case studies. Client names are kept private.
What clients say
Jimmy is the perfect balance of calm, strategic, and execution. He can navigate the most complex financial situations with ease, provide sound financial advice in times of turmoil, and deliver a plan of action no matter the challenge.
Jimmy's expertise streamlined our processes and equipped us with powerful management tools, granting us visibility into our cash flow and profitability. We've gained a deeper understanding of our financial performance.
A CPA who has run finance inside consumer brands, not just advised them.
As Controller and then CFO of Perfect Keto, a wellness brand in Austin, Texas, Jimmy created the finance department, put in a fully integrated NetSuite ERP, and consolidated multiple entities after two transactions in five years. He has provided FP&A and turnaround support for an $80 million multi-location restaurant group, and is CFO for Joe Coffee, a 20-year-old coffee roaster in New York City, and Head of Finance at Zero Acre Farms.
He started Fount Financial in 2020. He holds a bachelor's degree in finance from the University of Florida and a master's in accounting from Wake Forest University, and lives in western North Carolina with his wife, kids and two dogs.
Questions people ask first
What happens on the call?
Jimmy learns about the business, where the numbers stand today and what you need from finance: cash visibility, timely reporting, or getting ready for a funding round, sale or turnaround. If it's a fit, the next step is due diligence and a proposal.
What size businesses do you work with?
Brands in consumer goods, food and beverage, or hospitality, usually $10M to $200M in revenue. Founder-led brands and PE or VC-backed portfolio companies alike, when they need better structure, visibility and recommendations from their finance department.
We're not PE-backed. Is this for us?
Yes. Jimmy works with founder-led brands as well as PE-backed ones, including founders and CEOs growing toward a PE deal or an exit.
What does onboarding look like?
Heavy due diligence and scoping up front. Jimmy needs access to systems, data, files and documentation to understand the business before sending a proposal and scope of work. It usually takes about a week. NDAs can be signed on request.
What are your fees?
It depends on the situation, the level of support you need and the time involved. The up-front diligence usually gives enough data to propose a monthly flat fee. If you prefer hourly rates, that works too.
Pick a time to talk with Jimmy.
Bring your latest numbers and what you need from finance next. Jimmy works with three or four companies at a time, so new engagements are limited.